Nutrition criteria
Category-specific requirements address relevant nutrient values, ingredients, serving basis, exclusions and qualifying contributions.
WNA Nutrition Certified Mark
Product recognition governed by defined nutrition criteria
The WNA Nutrition Certified Mark enables eligible manufacturers and brands to communicate conformity with applicable nutrition and assurance requirements through a controlled, independently assessed licence.
Programme basis
Assessment extends beyond a single nutrient threshold
Requirements are applied by product category and in conjunction with identity, composition, evidence, manufacturing and communications controls.
Product evidence
Formulation records, nutrient data, test results and substantiation must relate to the product and claim submitted.
Production control
Manufacturing, supplier, specification, traceability and change controls must support continuing conformity.
Responsible communication
Mark placement and accompanying statements must be clear, proportionate and consistent with the licensed meaning.
Manufacturer pathway
From product portfolio to licensed use
- 01
Portfolio screening
The manufacturer identifies candidate products, categories, formulations, markets and proposed launch or renewal dates.
- 02
Technical application
Controlled product information, nutrient declarations, evidence, testing and site details are submitted.
- 03
Independent assessment
The technical record and applicable controls are examined; further evidence or corrective action may be required.
- 04
Certification decision
An independent authorised decision-maker determines conformity and the approved product scope.
- 05
Artwork approval and licence
Permitted mark files, claim wording, placement and market use are authorised under a written licence.
- 06
Market surveillance
Testing, change review, complaint intelligence and use monitoring support continued confidence.
Commercial arrangements
Fees support the full assurance lifecycle
Commercial terms distinguish application administration, technical assessment, required testing or site activity, product or variant extensions, artwork review and the continuing annual mark licence. A portfolio proposal may be issued where products share an eligible technical basis.
Fees are not payment for a favourable decision. Certification and licence status depend upon demonstrated conformity and continuing compliance with the applicable programme requirements.
Market integrity
Claims remain subject to law and programme rules
The applicant is responsible for determining that the product, label, claims and mark use comply with the law in each market. The programme does not replace mandatory authorisation, notification or labelling requirements.
The Association may restrict, suspend or withdraw use where conformity is not maintained, information is inaccurate, required access is denied, fees remain unpaid, or continued use could mislead the public or damage programme integrity.
Manufacturers and brands
Submit a WNA Nutrition Certified Mark eligibility enquiry
Initial review requires the product category, current nutrient declaration, ingredient list, markets and proposed representation.