Product identity
Legal and brand names, formulation, variants, pack formats, intended markets and manufacturing sites.
Product certification
Defined product claims supported by controlled evidence
Product certification examines the identified product, composition, evidence, manufacturing controls and proposed representation against the applicable WNA scheme.
Assessment evidence
The product record must be complete and traceable
Composition
Ingredient specifications, nutrient values, allergens, serving basis and relevant formulation controls.
Substantiation
Evidence supporting the proposed claim, its wording, conditions of use and relevance to the specific product.
Verification
Laboratory analysis, sampling basis, method suitability, certificates of analysis and control of ongoing conformity.
Manufacturing controls
Supplier approval, change control, traceability, nonconformity handling and controls at relevant sites.
Consumer communication
Packaging, digital content and promotional use examined for accuracy, prominence and consistency with the certified scope.
Product families
Variants require an approved technical basis
Products may be grouped only where the scheme permits and where formulation, manufacturing, evidence and risk are sufficiently comparable. Each included variant remains identified in the controlled certification record.
A change to formulation, ingredient source, nutrient declaration, manufacturing site, claim or packaging may require review, testing, extension or a new assessment before continued representation.
Continuing conformity
Certification continues beyond the initial decision
- Periodic review of current formulation, specifications and market presentation.
- Risk-based testing, document review or site activity as required by the scheme.
- Monitoring of mark use, complaints, regulatory action and relevant public information.
- Prompt review of notified changes and any evidence that may affect certified status.
Product assurance
Identify the applicable product programme
Applicants should provide the product category, markets, proposed claim, formulation status and intended launch timetable.