WNA Nutrition Certified Mark
The Association’s product certification mark, licensed only where the approved product satisfies the applicable nutrition, evidence, production-control and representation requirements.
View the certification markWNA Nutrition Marks
Visible recognition supported by independent assurance
WNA Nutrition Marks may be displayed only on eligible products that have satisfied the applicable criteria and remain covered by a current written licence.
Mark programmes
One mark system governed by a defined assurance claim
Product scope
Each decision identifies the exact product, formulation or permitted variant to which the mark licence applies.
Approved representation
Artwork, accompanying statements, placement and market use remain subject to written approval and the applicable rules.
Public verification
Published licence status, holder, approved scope and validity information can be confirmed through the WNA Public Register.
Licence conditions
The right to use a mark remains conditional
- Use is limited to the certified subject, approved artwork, authorised claim and markets stated in the licence.
- Packaging and principal promotional executions are reviewed before first use and following material change.
- The licensee must maintain conformity, records, testing and notification obligations throughout the licence period.
- Licence status is connected to a verifiable Public Register record where the programme requires publication.
- Suspended, withdrawn, expired or otherwise invalid status requires use to cease in accordance with the applicable rules.
Proper interpretation
A mark communicates a defined result, not a universal judgement
The mark indicates conformity with the identified WNA programme requirements for the stated product or scope. It does not mean that the Association recommends a product for every person, guarantees a health outcome or replaces a varied diet, professional advice, legal compliance or regulatory authorisation.
Artwork displayed without a current, matching Public Register record must not be relied upon as proof of valid certification or licence.
Mark licensing
Request a mark-programme eligibility review
Provide the product category, formulation, nutrient declaration, target markets and proposed claim for initial consideration.